No Calorie Counting. Personalised food allowances/lists and a choice of 1000’s of meal options from our website. The plan includes alcohol, treats, carbs and caters for eating out. Updated monthly.


Calorie Counting Plan. You get a regularly updated, carefully calculated calorie allowance, a choice of 1000’s of meal options from our website (all with calorie information). Updated monthly.

We can help you choose which plan best suits you after joining. Members regularly swap between the two during their membership depending on their mood and social commitments at the time, so don’t worry if you can’t decide right now.



1000’s of meal options are available on our website. They cover everything from takeaway alternatives to fast stir frys, literally everything you could think of. Perfect for families (so you can eat the same food) all with a video or picture storyline showing you how to make it, and we add new ones every week.



For Regular Plan members your weekly food is controlled by food allowances (carefully calculated) giving you complete flexibility in your food and drink choices. The website has a huge database of foods making it quick and easy to choose what you want to eat, and how many allowances to use for it.

Hybrid members receive a personalised calorie allowance to use on the rest of their food, affording them complete flexibility.

Your plan will have a Target Weight Loss in it (usually between 4lb and 10lb). Once you achieve that loss you will receive a new plan to ensure the weight keeps coming off. The last thing we want is either your body getting used to the dieting protocols, or your head getting complacent and bored.



Exercise is not required on this diet plan. So if you wish to do your own, or are unable to do any, that’s fine. Your diet plan will always be written assuming you will do no exercise at all, then if you do do any you can simply earn more food for it.


We have a range of home based workout videos you can train along to. They are all 15 minutes or 30 minutes long and require no special equipment. There are fat loss, fitness, flexibility, resistance and strength workouts available. If you are a gym user we will write you personalised plans.

We have workouts for all abilities and goals, so if you like the idea of working out in private, we have all eventualities covered for you.



Membership allows you access to our Private Facebook Support Group, where other members help each other and share their meals and support. There is also a weekly Friday Motivation from me (just in time for the weekend) to help keep you on track AND support is available at all hours of the day.


The website has a vast library of videos and articles designed to not only make you a dieting expert, but also to arm you with the knowledge required to maintain your new body for the rest of your life once you achieve it.

Friday Motivation archives, JJ’s Q&A Videos, JJ in The Kitchen Videos, scientific and emotional resource articles to help your head plus literally loads more, from how to boil an egg to the role of hormones in your dieting efforts. The resources are endless and added to every single week. You are NOT left on your own while a member of this plan!



Some members want to be left alone month to month to get on with it, simply requesting new plans each time they reach their mini goals. That’s fine. But most need help. They want to cheer when doing well and discuss problems when they are struggling. Coping with social events, cravings, the scales, whatever the scenario, help is there for you.

The support you receive as a member is the envy of the industry. Quick, responsive and thorough. All done through messaging not email (speedier replies) and available from early in the morning until late at night. Some members never message (that’s fine), others, even after being members for years still message 20 times a day (that’s also fine). Whatever level you need, you will get!


There are no contracts, tie-ins, notice periods or exit fees. Simply remain a member for as long as you wish to and leave when ready. You can pay monthly or upfront for 6 or 12 months (to save the joining fee

When you reach your target weight we have an incredibly cheap Maintenance Plan that most members move onto allowing you to still benefit from membership, but without new and updated diet plans.

At the end of the day being a member of The Switch Plan boils down to this. You tell us everything about you and what you want to achieve. We will write you a plan that is tailored and personalised to you, taking account of your social, work and family commitments, and update it regularly to stop the weight loss stalling, all for 30 pence per day!



CLICK HERE if you would like to view some sample meals that members get to enjoy on this plan. Remember we add new ones every week and you can request your favourite dishes to be added as well.


CLICK HERE to see some members before and after/during pictures. It is not necessary to submit photographs as a member, and all these images are displayed with the relevant members kindly given permission.


CLICK HERE to read some testimonials by past and present members detailing their experiences as members of The Switch Plan.


CLICK HERE if you still have some questions that have not been covered here, or send a message to +447810481981.


CLICK HERE if you want to learn more about the plans creator, James. The page has hundreds of 60 second videos covering everything to do with health, fitness, fat loss and training. You’ll get a good idea of how he thinks, how he talks and of course, what he looks like!


The Switch Plan is the last diet you will ever need. You will achieve incredible weight loss while still socialising, eating with your family, enjoying quick, easy and fantastic tasting food and receiving industry leading support.

If you’ve been trying to lose weight for years and your previous diets have not delivered then it’s time to try something new! Click the button below and let’s get you started. What do you have to lose?

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